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ANDY Awards

Creative Award
New York, United States
Metro Trains - "Piranha" by ANDY Awards 2014

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TitlePiranha
Agency
Campaign Dumb Ways to Die
Advertiser Metro Trains
Brand Metro Trains
PostedJune 2013
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Media Type Outdoor/Out of Home
Market Australia
AI Description The ad for Metro Trains features a cartoonish, pink character with a whimsical smile. The character represents a skeleton being bitten by cartoon piranhas, and the image uses humor to deliver its message. The text in the middle, written in a playful font, emphasizes the dire consequences of risky behaviors around trains with lines like "Use your private parts as PIRANHA bait" and "Run across the TRACKS to the other side." This juxtaposition of dangerous actions and light-hearted illustrations aims to create a memorable impact. The advertisement is part of the widely recognized "Dumb Ways to Die" campaign, which aims to promote safety around train stations. Its vibrant colors and animation style play an essential role in appealing to a broad audience, especially the youth, while delivering a serious safety message with wit and creativity.
Executive Creative Director
Creative Team
Creative Team
Animation/3D
Digital Team
Digital Team
Group Account Director
Account Director
Account Manager
Producer
Producer
Producer