Metro Trains - "Helmet" by ANDY Awards 2014
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Metro Trains - "Helmet"
This ad is part of the ACT Responsible Collection
- Brand: Metro Trains
- Country: Australia
- Advertiser: Metro Trains
| Title | Helmet |
| Agency | McCANN |
| Campaign | Dumb Ways to Die |
| Advertiser | Metro Trains |
| Brand | Metro Trains |
| Posted | June 2013 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Media Type | Outdoor/Out of Home |
| Market | Australia |
| AI Description | The ad is a visually engaging cartoon poster showing a playful yet morbid scene. A helmet-wearing character, depicted in a whimsical fashion, has vibrant pink goo spilling out of its body, with two eyeballs floating amidst the splash. The character appears cheerful despite the chaos. The background is a soothing purple, creating a contrast that highlights the figure in the middle. Text in the center reads, **DUMB WAYS TO DIE**, followed by a list of reckless behaviors humorous in tone but with a serious underlying message about avoiding potential dangers. At the bottom, it encourages viewers to be safe around trains, promoting railway safety through humor and shock value. |
| Executive Creative Director | John Mescall |
| Creative Team | John Mescall |
| Creative Team | Pat Baron |
| Animation/3D | Julian Frost |
| Digital Team | Huey Groves |
| Digital Team | Christian Stocker |
| Group Account Director | Adrian Mills |
| Account Director | Alec Hussain |
| Account Manager | Tamara Broman |
| Producer | Mark Bradley |
| Producer | Cinnamon Darvall |
| Producer | Oliver McGill |