Metro Trains - "Bear" by ANDY Awards 2014
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Metro Trains - "Bear"
This ad is part of the ACT Responsible Collection
- Brand: Metro Trains
- Country: Australia
- Advertiser: Metro Trains
| Title | Bear |
| Agency | McCANN |
| Campaign | Dumb Ways to Die |
| Advertiser | Metro Trains |
| Brand | Metro Trains |
| Posted | June 2013 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Media Type | Outdoor/Out of Home |
| Market | Australia |
| AI Description | The 'Bear' ad from Metro Trains' 'Dumb Ways to Die' campaign uses a playful cartoon style with vibrant colors to convey a serious safety message. The central image features a whimsical character interacting with a bear, illustrating foolish actions that can lead to dangerous situations. Accompanied by catchy music and humor, the ad lists reckless behaviors like poking a stick at a grizzly bear and warns viewers to 'Be Safe Around Trains.' This creative approach aims to captivate attention, making safety messages memorable and engaging, especially for younger audiences. |
| Executive Creative Director | John Mescall |
| Creative Team | John Mescall |
| Creative Team | Pat Baron |
| Animation/3D | Julian Frost |
| Digital Team | Huey Groves |
| Digital Team | Christian Stocker |
| Group Account Director | Adrian Mills |
| Account Director | Alec Hussain |
| Account Manager | Tamara Broman |
| Producer | Mark Bradley |
| Producer | Cinnamon Darvall |
| Producer | Oliver McGill |