Metro Trains - "Toast" by ANDY Awards 2014
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Metro Trains - "Toast"
This ad is part of the ACT Responsible Collection
- Brand: Metro Trains
- Country: Australia
- Advertiser: Metro Trains
| Title | Toast |
| Agency | McCANN |
| Campaign | Dumb Ways to Die |
| Advertiser | Metro Trains |
| Brand | Metro Trains |
| Posted | June 2013 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Media Type | Outdoor/Out of Home |
| Market | Australia |
| AI Description | The ad features a cartoon skeleton holding a fork with a toaster above its head, illustrating a comically dangerous scenario. It promotes safety around trains by using dark humor to show "dumb ways to die." The ad uses pastel colors and simple, bold illustrations. The text warns against carelessness with lines like "Get your TOAST out with a fork" and ends with "BE SAFE AROUND TRAINS." This catchy visual is part of the "Dumb Ways to Die" campaign, encouraging safe behaviors near trains. |
| Executive Creative Director | John Mescall |
| Creative Team | John Mescall |
| Creative Team | Pat Baron |
| Animation/3D | Julian Frost |
| Digital Team | Huey Groves |
| Digital Team | Christian Stocker |
| Group Account Director | Adrian Mills |
| Account Director | Alec Hussain |
| Account Manager | Tamara Broman |
| Producer | Mark Bradley |
| Producer | Cinnamon Darvall |
| Producer | Oliver McGill |