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ANDY Awards

Creative Award
New York, United States
Land Rover - "Fruit Bat" by ANDY Awards 2014

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TitleFruit Bat
Agency
Campaign Adventure Rating/Eating Out
Advertiser Jaguar Land Rover
Brand Land Rover
Date of First Broadcast/Publication 2012
Business Sector Cars
Media Type Print
AI Description The advertisement prominently features a stark, striking image of a black fruit bat laying in a bowl of soup. The dish captures attention with its unusual and exotic appeal, set against a soft, gradient background that enhances the soup's vivid red broth and fresh ingredients like celery and red peppers. The text above reads 'Fruit Bat Soup: A gourmet meal on the island of Palau. Adventure Rating 10/10.' A subtle map silhouette appears alongside the text, underlining the adventurous theme. The Land Rover logo is positioned in the upper-right corner, hinting that the brand embodies exploration and the exotic essence of this intriguing delicacy.
Chief Creative Officer
Creative Director
Creative Director
Copywriter
Art Director
Head of Production
Account Manager
Photographer