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ANDY Awards

Creative Award
New York, United States
Land Rover - "Stewed Wildebeest Eyeballs" by ANDY Awards 2014

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TitleStewed Wildebeest Eyeballs
Agency
Campaign Adventure Rating/Eating Out
Advertiser Jaguar Land Rover
Brand Land Rover
PostedMay 2013
Business Sector Cars
Media Type Print
AI Description The ad features a wooden bowl containing a stew made with eyeballs that appear to resemble human eyes, set against a plain background. The dish includes various vegetables, adding color and texture. This bold image serves to emphasize Land Rover's theme of adventure. The text reads "Stewed Wildebeest Eyeballs: A tribal delicacy served at weddings in the Namibian Bush. Adventure Rating: 8/10," highlighting the extraordinary terrains and experiences accessible by driving a Land Rover. The visual is eye-catching and daring, drawing attention to the vehicle brand's association with exploration and unique encounters in untamed landscapes. The Land Rover logo is prominently displayed in the upper right corner, reinforcing the brand identity. Overall, the ad conveys a sense of bold exploration and pushing boundaries.
Chief Creative Officer
Creative Director
Creative Director
Copywriter
Art Director
Head of Production
Account Manager
Photographer