Land Rover - "Roam Free" by ANDY Awards 2014
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Land Rover - "Roam Free"
- Brand: Land Rover
- Country: United States
- Advertiser: Jaguar Land Rover
| Title | Roam Free |
| Agency | Y&R New York |
| Campaign | Above and Beyond |
| Advertiser | Jaguar Land Rover |
| Brand | Land Rover |
| Posted | April 2013 |
| Business Sector | Cars |
| Tagline | Above and Beyond |
| Media Type | Television |
| Length | |
| Market | United States |
| Soundtrack | Prelude in C Major |
| AI Description | In the "Roam Free" Land Rover ad by Y&R New York, a group of young people are seen engaging in an adventurous romp through a picturesque forest. The ad showcases their dynamic movements as they somersault, flip, and dart through the serene landscape, emphasizing an exhilarating sense of freedom and exploration. The soundtrack, a rendition of "Prelude in C Major," adds a classical and almost whimsical charm to the atmosphere. The advertisement effectively highlights themes of adventure and nature while aligning with Land Rover's brand message of "Above and Beyond." As the group reaches the top of a cliff, the text "Roam Free" appears onscreen, encapsulating the spirit of discovery the ad seeks to convey, before concluding with the Land Rover logo and tagline. |
| Production Company | Biscuit Filmworks LA |
| Special Effects / VFX | MPC LA |
| Music Company / Composer | Tonefarmer |
| Chief Creative Officer | Jim Elliott |
| Group Creative Director | Marc Sobier |
| Group Creative Director | Andrew McKechnie |
| Art Director | Eduardo Quadra |
| Copywriter | Paul Wood |
| Executive Agency Producer | Craig Jelniker |
| Director | Noam Murro |
| Editing Company | Rock Paper Scissors |
| Sound Design Company | Heard City |