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Creative Award
New York, United States
Little Caesars Pizza - "DEEP! DEEP! Dish Pizza" by ANDY Awards 2014

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TitleDEEP! DEEP! Dish Pizza
Agency
Campaign Hot-N-Ready
Advertiser Little Caesar Enterprises, Inc.
Brand Little Caesars Pizza
PostedApril 2013
Business Sector Restaurants & Fast Food
Media Type Television
Length
Market United States
AI Description The ad for Little Caesars' DEEP! DEEP! Dish Pizza is visually and narratively engaging, centering around a humorous space adventure. It starts with a scene showing the irresistibly caramelized cheese crust, then introduces three astro-scientists who shrink themselves to explore the pizza's crust. They’re depicted in a spaceship, engaging viewers with an imaginative and playful concept reminiscent of 'Fantastic Voyage'. As they navigate close to the crust's surface, viewers are shown close-up, enticing shots of the deep-dish pizza topped with pepperoni. The ad humorously portrays the fascination with the rich, crispy texture of the crust and the satisfaction of consuming the eight corner slices. The clever integration of science fiction elements positions the pizza itself as a fascinating planet, inviting consumers to explore its depth and flavor. Finally, the ad closes with the tagline promoting its affordability.
Director
Production Company