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ANDY Awards

Creative Award
New York, United States
Carlton Mid - "Wives" by ANDY Awards 2014

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TitleWives
Agency
Campaign Stay a Little Longer
Advertiser Foster's Group Limited
Brand Carlton Mid
PostedMarch 2013
Business Sector Beers, Ciders, Lagers
Tagline Stay A Little Longer
Media Type Television
Length
Market Australia
Soundtrack Stay
AI Description The Carlton Mid ad titled "Wives" features a group of friends enjoying a day in a tropical setting, relaxing at a beachside bar. The men are seen laughing and raising beers, suggesting they are enjoying some leisure time away from daily responsibilities. In a parallel scene, a couple is humorously shown practicing a surfing or balance lesson on the sand, possibly illustrating the men's clever idea to get away. The ad ends with the group's laughter and enjoyment, underscoring the tagline "Stay A Little Longer," suggesting that spending time with friends and sharing a Carlton Mid beer adds to the moment's enjoyment. This relaxed setting reflects the light-hearted and humorous approach of the ad, resonating with notions of camaraderie and leisure.
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Media Rep. MediaCom
Music Maurice Williams & the Zodiacs