Carlton Mid - "Adjoining" by ANDY Awards 2014

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TitleAdjoining
Agency
Campaign Stay a Little Longer
Advertiser Foster's Group Limited
Brand Carlton Mid
PostedMarch 2013
Business Sector Beers, Ciders, Lagers
Tagline Stay A Little Longer
Media Type Television
Length
Market Australia
Soundtrack Stay
AI Description The Carlton Mid ad starts with a woman in a bathroom getting ready for dinner. Her husband humorously points out that their hotel rooms are adjoining, an unexpected discovery bringing laughter. The two friends, holding beers, appear convivial, playfully going back and forth about this serendipitous revelation. The mood is relaxed and light-hearted, underpinned by a comedic tone. As the scene unfolds, other guests join the party, embodying friendship and leisure. The tagline appears with the product shot of Carlton Mid beer, reinforcing a message of staying a little longer and enjoying the moment.
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Media Rep. MediaCom
Music Maurice Williams & the Zodiacs