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ANDY Awards

Creative Award
New York, United States
Carlton Mid - "Coincidence" by ANDY Awards 2014

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TitleCoincidence
Agency
Campaign Stay a Little Longer
Advertiser Foster's Group Limited
Brand Carlton Mid
PostedMarch 2013
Business Sector Beers, Ciders, Lagers
Tagline Stay A Little Longer
Media Type Television
Length
Market Australia
Soundtrack Stay
AI Description The Carlton Mid ad titled "Coincidence" takes place at a tropical resort. It begins with a man and woman relaxing by a pool, enjoying drinks. As the man compliments his partner for their perfect getaway, they're surprised by the sudden, coincidental arrival of their friends, all seemingly having planned the same vacation. Amid laughter and friendly banter, the unexpected group shares in a lighthearted moment, clinking their beers together. The camera captures the relaxed setting, filled with palm trees and sunshine. The ad closes with a focus on the Carlton Mid beer bottle, reinforcing its slogan, "Stay A Little Longer," suggesting the beer is perfect for extending those enjoyable moments with friends.
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Media Rep. MediaCom
Music Maurice Williams & the Zodiacs