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ANDY Awards

Creative Award
New York, United States
Little Caesars Pizza - "Woods" by ANDY Awards 2014

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TitleWoods
Agency
Campaign Hot-N-Ready
Advertiser Little Caesar Enterprises, Inc.
Brand Little Caesars Pizza
PostedJanuary 2013
Business Sector Restaurants & Fast Food
Tagline Pizza Pizza
Media Type Television
AI Description The ad opens with two girls walking through a dark and eerie forest, each holding a flashlight. They are wearing matching yellow t-shirts emblazoned with "CAMP WINNEPOKA." As they exchange nervous, whispered tales of a deranged clown lurking in the woods, the suspense builds. Suddenly, a clown appears, not menacing but comically awkward, sounding a horn and holding a package of pizzas. The ad shifts to brightly lit and appetizing images of Little Caesars' pizza, highlighting their Hot-N-Ready pepperoni pizza available for $5, and the Three Meat Treat for $8. The combination of suspense, humor, and a mouthwatering shot of pizza meshes beautifully with the tagline, "Pizza, Pizza."
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Finishing Smigital