Metro Trains - "Dumb Ways to Die" by ANDY Awards 2014
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Metro Trains - "Dumb Ways to Die"
This ad is part of the ACT Responsible Collection
- Brand: Metro Trains
- Country: Australia
- Advertiser: Metro Trains
| Title | Dumb Ways to Die |
| Agency | McCANN |
| Campaign | Dumb Ways to Die |
| Advertiser | Metro Trains |
| Brand | Metro Trains |
| Date of First Broadcast/Publication | 2012 / 11 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Media Type | Web Film |
| Market | Australia |
| AI Description | The animated ad 'Dumb Ways to Die' by Metro Trains features charming, colorful cartoon characters singing about various absurd ways to meet untimely ends. Each character demonstrates a different foolish activity set to a catchy tune, like setting fire to their hair or poking a grizzly bear. Despite its humorous tone and lively animations, the video carries a serious message, concluding with a call to be safe around train stations and tracks. The simple yet impactful graphics paired with the ironic lyrics aim to raise awareness about safety in a memorable way. |
| Executive Creative Director | John Mescall |
| Creative Team | John Mescall |
| Creative Team | Pat Baron |
| Animation/3D | Julian Frost |
| Digital Team | Huey Groves |
| Digital Team | Christian Stocker |
| Group Account Director | Adrian Mills |
| Account Director | Alec Hussain |
| Account Manager | Tamara Broman |
| Producer | Mark Bradley |
| Producer | Cinnamon Darvall |
| Producer | Oliver McGill |