Land Rover - "The Collector" by ANDY Awards 2014
Filter results by
Land Rover - "The Collector"
- Brand: Land Rover
- Country: United States
- Advertiser: Jaguar Land Rover
| Title | The Collector |
| Agency | Y&R New York |
| Campaign | Above and Beyond |
| Advertiser | Jaguar Land Rover |
| Brand | Land Rover |
| Posted | November 2012 |
| Product | Evoque |
| Business Sector | Cars |
| Tagline | Above and Beyond |
| Media Type | Television |
| Market | United States |
| AI Description | The Land Rover ad, titled 'The Collector,' begins with a dark and moody sea scene depicting an ancient shipwreck from 1801. The visuals transition from the past to the present, showcasing a vintage ship and a captain being taken as a prisoner. The narrative then shifts to a modern-day setting with a sleek red Range Rover Evoque navigating rugged terrains, illustrating its power and luxury. Views of winding roads and beautiful landscapes emphasize the car's capabilities. The ad conveys a seamless blend of history and modernity as the character, along with the wooden mermaid artifact, is carried across time in the Evoque to a contemporary home. Here, the connection between the past and present is showcased artfully, culminating in the appreciation for adventure and heritage. The tagline 'Above and Beyond' encapsulates the brand's message of timeless exploration and sophisticated technology. |
| Production Company | Imperial Woodpecker |
| Special Effects / VFX | The Mill New York |
| Chief Creative Officer | Jim Elliott |
| Group Creative Director | Andrew McKechnie |
| Group Creative Director | Marc Sobier |
| Creative Director | Nathalie Brown |
| Art Director | Nathalie Brown |
| Creative Director | Rob Rooney |
| Copywriter | Rob Rooney |
| Executive Agency Producer | Robert Beck |
| Director | Simon McQuoid |
| Editing Company | Rock Paper Scissors |
| Music Company / Composer | Cord Worldwide |
| Sound Design Company | Jafbox Sound |