Chipotle Mexican Grill - "Back to the Start" by ANDY Awards 2014
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Chipotle Mexican Grill - "Back to the Start"
This ad is part of the ACT Responsible Collection
- Brand: Chipotle Mexican Grill
- Country: United States
- Advertiser: Chipotle
| Title | Back to the Start |
| Agency | CAA Marketing |
| Campaign | Cultivate a Better World |
| Advertiser | Chipotle |
| Brand | Chipotle Mexican Grill |
| Posted | February 2012 |
| Business Sector | Restaurants & Fast Food |
| Tagline | Cultivate a Better World |
| Media Type | Television |
| Soundtrack | The Scientist |
| AI Description | The ad features a whimsical animated journey showing the transformation of a family farm into an industrial factory and then back to its natural state. The story unfolds with a farmer caring for pigs and the expansion of his farm into a mechanized factory. As the factory grows, the landscape shifts from lush green fields to a barren industrial scene, highlighting the consequences of industrialization. The soundtrack, Coldplay's "The Scientist," underscores a sense of reflection and desire for change. In the end, the farmer returns to traditional farming practices, restoring the natural landscape. The ad concludes with the tagline 'Cultivate a Better World,' promoting sustainability and responsible farming. |
| Music | Willie Nelson |
| Director | Johnny Kelly |
| Production Company | Nexus Studios |
| Animation | Nexus Studios |