Ubisoft - "Autodance" by ANDY Awards 2012
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Ubisoft - "Autodance"
- Brand: Ubisoft
- Country: United States
- Advertiser: Ubisoft
| Title | Autodance |
| Agency | Crispin Porter + Bogusky Gothenburg |
| Campaign | Autodance |
| Advertiser | Ubisoft |
| Brand | Ubisoft |
| Posted | March 2012 |
| Product | Just Dance 3 |
| Business Sector | Video Games/Consoles |
| Media Type | Mobile Advertising |
| AI Description | The "Autodance" ad promotes Ubisoft's Just Dance 3 using the innovative mobile application feature. The ad demonstrates how anyone can dance by recording four video clips of random movements with a mobile app. The app syncs these movements to tracks like "Barbra Streisand." Various clips show people of all ages and backgrounds dancing joyfully, with each video progressively shared on social media platforms. The visuals present a colorful, dynamic, and energetic style, encapsulating a sense of fun and inclusivity. The ad highlights statistics of millions of app downloads and user-created videos, underlining the viral success and community engagement of the Just Dance brand. It's a celebration of self-expression, creativity, and community. |