vitaminwater - "Power Up Bus Shelters" by ANDY Awards 2012
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vitaminwater - "Power Up Bus Shelters"
- Brand: vitaminwater
- Country: United States
- Advertiser: Glacéau
| Title | Power Up Bus Shelters |
| Agency | Crispin Porter Bogusky |
| Campaign | Power Up Bus Shelters |
| Advertiser | Glacéau |
| Brand | vitaminwater |
| Posted | March 2012 |
| Business Sector | Soft Drinks, Tonics |
| Media Type | Outdoor/Out of Home |
| AI Description | The "Power Up Bus Shelters" ad campaign by vitaminwater, designed by Crispin Porter Bogusky, ingeniously transforms regular bus shelters in major U.S. cities like Chicago, Boston, New York, and Los Angeles into functional battery charging stations. The shelters feature large displays promoting vitaminwater's energy drink as an 'Alternative Energy Source,' hinting at the dual purpose of providing both physical and digital energy. A young man is seen sitting at the shelter, charging his phone through a USB port while enjoying music with his headphones, emphasizing the ad's message of convenience and modern urban lifestyle. The creative use of bright colors and sleek design elements highlights the brand’s innovative and youth-focused approach. |
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