Caltrate - "Open Cap for Strong Bones" by ANDY Awards 2012
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Caltrate - "Open Cap for Strong Bones"
- Brand: Caltrate
- Country: China
- Advertiser: Wyeth
| Title | Open Cap for Strong Bones |
| Agency | Leo Burnett Shanghai Advertising Co. Ltd. |
| Campaign | Open Cap for Strong Bones |
| Advertiser | Wyeth |
| Brand | Caltrate |
| Posted | March 2012 |
| Business Sector | Health & Pharmaceutical Products |
| Media Type | Promotion & Event |
| AI Description | The ad for Caltrate's calcium supplement for kids, titled "Open Cap for Strong Bones," presents a creative approach to promoting children's health. The image features a white bottle of Caltrate Kids supplements with an inventive cap design. A colorful, bendable toy—either a basketball player or a giraffe—emerges when the cap is opened, transforming into a figure that stands tall. This design visually symbolizes the concept of strength, aligning with the ad's message of promoting strong bones. The background is simple and light-colored, allowing the vibrant toys and bottle to stand out. The text on the image explains that the engaging toy cap is both a playful and educational tool, making calcium intake appealing to children while highlighting the importance of bone health. The overall aesthetic is bright and playful, aimed at attracting both children and parents. |