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ANDY Awards

Creative Award
New York, United States
State Farm Insurance - "Empire State of Mind 9/11 Tribute" by ANDY Awards 2012

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TitleEmpire State of Mind 9/11 Tribute
Agency
Campaign Empire State of Mind 9/11 Tribute
Advertiser State Farm Insurance Companies
Brand State Farm Insurance
PostedMarch 2012
Business Sector Insurance
Media Type Case Study
AI Description The advertisement honors the lives lost during 9/11 with a heartfelt performance by a diverse group of children singing "Empire State of Mind." Set against the backdrop of New York City, the ad emphasizes resilience and unity. Interspersed with scenes of the city's skyline and subway, it features interviews with local firefighters reflecting on the events of September 11. The children, many born after 9/11, rehearse and sing with fervor and innocence, invoking emotions of hope and strength. The visual style is emotional and patriotic, drawing on the spirit of New York. The ad underscores themes of community, remembrance, and the enduring spirit of the city.