City Harvest - "Stomach Bags" by ANDY Awards 2012
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City Harvest - "Stomach Bags"
- Brand: City Harvest
- Country: United States
- Advertiser: City Harvest
| Title | Stomach Bags |
| Agency | School of Visual Arts |
| Campaign | Stomach Bags |
| Advertiser | City Harvest |
| Brand | City Harvest |
| Posted | March 2012 |
| Media Type | |
| AI Description | The City Harvest ad utilizes a clever design with brown paper shopping bags, each featuring a cutout in the shape of a human stomach. Within these bags are an assortment of fresh vegetables and fruits like broccoli, bananas, and asparagus, making the cutout appear filled. This visual metaphor effectively communicates the campaign's focus on hunger relief. Positioned at the bottom right of the bag is a call to action with the words "HELP CURE HUNGER IN NEW YORK." The minimalist approach, using natural tones and eco-friendly paper, emphasizes sustainability and the urgent need for awareness regarding food distribution efforts. |