ESPN - "Shake On It" by ANDY Awards 2012
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ESPN - "Shake On It"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Shake On It |
| Agency | Wieden + Kennedy |
| Campaign | Shake On It |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | March 2012 |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | Television |
| AI Description | The ad for ESPN titled 'Shake On It' humorously highlights the excitement and passion surrounding sports. Opening with various scenes of people engaging in handshakes under absurd and funny circumstances, it teases the lengths fans go to support their teams. From gently shaving off eyebrows to riding bicycles through traffic with total determination, individuals exhibit exaggerative support along with a sense of humor. The ad expertly uses ordinary settings like offices and bathrooms, showcasing diverse situations, including sporting events on TV. The vibrant, comedic style enhances the humor. Finally, the ad concludes with the tagline 'IT'S NOT CRAZY, IT'S SPORTS,' adding to the humorous depiction of die-hard sports fandom. |