ANDY Awards

Creative Award

New York, United States

Update

Filter results by

Sharpie - "The Wedding"

Academy of Art University San Francisco, United States

Awards

2082

Brand: Sharpie
Country: United States

Advertiser: Sanford L.P., A Newell Rubbermaid Company

Title	The Wedding
Agency	Academy of Art University
Campaign	The Wedding
Advertiser	Sanford L.P., A Newell Rubbermaid Company
Brand	Sharpie
Posted	March 2012
Business Sector	Household Products & Maintenance
Media Type	Television
AI Description	The ad is set inside a church during a wedding ceremony, showcasing the momentous event of uniting the couple, Jim and Nicole, as symbolized by the vows exchanged. Surrounded by friends and family, it illustrates a classic wedding scene. The atmosphere shifts humorously when the camera pans to the groom, showing his face mischievously adorned with doodles, presumably made with a Sharpie marker. The guests, flower-adorned pews, and formal wedding attire contrast with the playful twist, signifying the unexpected yet playful nature of life. The tagline, 'Never a dull moment,' underscores Sharpie's branding as a tool for creativity and spontaneity.