Monopoly - "Foursquaropoly" by ANDY Awards 2012
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Monopoly - "Foursquaropoly"
- Brand: Monopoly
- Country: United States
- Advertiser: Hasbro
| Title | Foursquaropoly |
| Agency | Miami Ad School |
| Campaign | Foursquaropoly |
| Advertiser | Hasbro |
| Brand | Monopoly |
| Posted | March 2012 |
| Business Sector | Toys & Games |
| Media Type | Digital |
| AI Description | The advertisement for Foursquaropoly, a digital game concept, transforms the traditional Monopoly board game into a modern, interactive app experience. Utilizing Foursquare, players become the game pieces and their cities become the game board. The ad features visuals of Monopoly money and game boards to emphasize the traditional roots, while also showcasing individuals using smartphones to interact with their environment, buying and trading virtual properties within their cityscape. The narration highlights the shift from physical board games to a digital, mobile-driven format and the excitement of turning real locations into part of the game. Users gain an initial virtual bank balance, allowing them to purchase unowned properties they encounter through their daily travels, earning virtual rent and striving for business success within this digital environment. The ad closes with scenes of iconic city skylines and an invitation to learn more about the game online. |