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ANDY Awards

Creative Award
New York, United States
Dior - "J'Adore de Dior" by ANDY Awards 2012

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TitleJ'Adore de Dior
Agency
Campaign J'Adore de Dior
Advertiser Christian Dior S.A.
Brand Dior
Date of First Broadcast/Publication 2011 / 9
Product J'Adore
Product (original language) J'Adore
Business Sector Perfumes
Media Type Television
Soundtrack Heavy Cross
AI Description The ad for "J'Adore de Dior" unfolds in the opulent Galerie des Glaces of Versailles. Luxurious golden gates are introduced, leading us into a glamorous world where high fashion meets historical grandeur. The camera follows a striking celebrity down a grand staircase, symbolizing confidence and allure. Elegantly dressed attendees, models, and paparazzi fill the corridor, creating an atmosphere of excitement and admiration. The mingling of vintage elegance with modern glamour is highlighted as backstage preparations reveal glamorous dresses and a sophisticated ambiance. The soundtrack "Heavy Cross" by Gossip provides a pulsating rhythm that complements the visual splendor. Central to the ad is the perfume, represented as the essence of beauty and elegance. A sense of timelessness is captured through the shimmering chandeliers and golden tones that bathe the scenes. The ad culminates with the iconic Dior logo, reinforcing the timeless elegance and allure of the fragrance.
Creative Director
Account Director
Advertising Manager
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Account Director
Account Director
Executive Creative Director
Executive Creative Director
Associate Creative Director
Agency Producer
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Director
Director of Photography (DOP)
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Actor / Celebrity
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