Wemissyou - "We Miss You" by ANDY Awards 2012
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| Title | We Miss You |
| Campaign | We Miss You |
| Advertiser | wemissyou |
| Brand | Wemissyou |
| Posted | July 2011 |
| Business Sector | Environmental & Animal Issues |
| Tagline | Nature Misses You |
| Philosophy | WE MISS YOU is a social campaign created by three film students. It deals with the relationship between humans and nature by asking an exceptional question: What if nature cares for us or even misses us? The core of the campaign is the website www.wemissyou.de , which shows a 2-minute-spot that seems like a scene from an American movie. Rush Hour on Fifth Avenue. A police officer is sitting in his car after his shift. Annoyed by the traffic, the only thing he wants is to get home. However, there’s something in the middle of all the cars around him that suddenly attracts his attention. And so we follow him as he gets out of his car and pushes his way through the lines of cars. But suddenly he stops: In the middle of all the cars, all the people and all the smog, there is a deer – and so we can watch this exceptional encounter unfold. The deer is not here by chance. It is here to deliver one last message. The commercial ends with the slogan „Nature misses you“. |
| Result | Subsequent to the spot, the audience is automatically taken to the website whose aim is to distribute the message “Nature misses us!” via social networks such as Twitter and Facebook. The campaign WE MISS YOU was developed as a graduate film at the Filmacademy Baden-Wuerttemberg and was shot in two days in Frankfurt am Main. In addition to the crew, the actors and the deer, more than 60 extras and 30 cars were used. The spot only had a budget of 20.000 Euro. The director of the spot, Hanna Maria Heidrich, will be graduating at the end of the year. While Sebastian Bandel is starting up his own production company fireapple films in Munich, Steffen Wilhelm is currently working as a producer. After the success at the New German Director´s Showcase at the ADC, WE MISS YOU was awarded three prices at the Young Directors Award in Cannes: Best European Branded Short, Best European Filmschool and the Special Jury Award. |
| Media Type | Television & Cinema |
| AI Description | The ad depicts a busy urban street during rush hour, filled with cars and people. A weary police officer sits in his patrol car, surrounded by the noise and chaos of the city. Suddenly, his attention is caught by an unusual sight – a deer standing calmly amidst the traffic. He gets out of his car and navigates through the congestion to approach the animal. This poignant scene unfolds as the two make eye contact, symbolizing a deeper call to reconnect with nature. The visual narrative is accompanied by a heartfelt soundtrack, enhancing the emotional depth of the moment. The ad culminates in the poignant slogan 'Nature misses you,' urging viewers to reflect on their relationship with the natural world. It encourages the audience to visit the campaign's website for further engagement. The ad is a powerful visual exploration of environmental themes, set against the backdrop of a bustling city. |
| Production | Filmakademie Baden-Württemberg |
| Director | Hanna Maria Heidrich |
| Producer | Steffen Wilhelm |
| Producer | Sebastian Bandel |
| Director of Photography (DOP) | Jann Doeppert |
| Art Director | Jill Schwarzer |