Dirt Devil - "The Exorcist" by ANDY Awards 2012
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| Title | The Exorcist |
| Campaign | You Know When It's The Devil |
| Advertiser | Dirt Devil |
| Brand | Dirt Devil |
| Posted | June 2011 |
| Business Sector | Small Appliances & Home Accessories |
| Tagline | Youknow when it's the devil. |
| Media Type | Television |
| AI Description | The ad juxtaposes a classic horror scenario with a humorous twist. It opens with a priest entering a dimly lit, foggy environment, reminiscent of a horror film setting. As he enters the house, suspense builds with dim lighting and an eerie atmosphere, enhanced by a woman appearing to be possessed, floating against the ceiling. Tension continues to escalate until a humorous reveal shows that the cause of the floating effect is a powerful Dirt Devil vacuum upstairs, suggesting it's so strong that it can even imitate demonic possession. The ad concludes with an elderly lady happily vacuuming and the clever tagline, 'You know when it’s the devil.' This mix of horror and humor is visually striking and effectively ties back to the brand's identity. |
| Director | Andreas Roth |
| Production Company | Filmakademie Baden-Württemberg |
| Producer | Christian Hergenröther |
| Director of Photography (DOP) | Roland Stuprich |
| Art Director | André Price |