Land Rover - "Passport" by ANDY Awards 2012
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Land Rover - "Passport"
- Brand: Land Rover
- Country: United Kingdom
- Advertiser: Jaguar Land Rover
| Title | Passport |
| Agency | Y&R London |
| Campaign | Stamps |
| Advertiser | Jaguar Land Rover |
| Brand | Land Rover |
| Date of First Broadcast/Publication | 2011 / 5 |
| Product | Defender |
| Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Media Type | |
| AI Description | The Land Rover ad titled "Passport" creatively blends the essence of travel with the iconic Defender SUV. The advertisement features an open passport, showcasing an array of vibrant and diverse stamps from various countries. These stamps are strategically arranged to form the silhouette of a Land Rover Defender, symbolizing the vehicle's capability to "Go Beyond" ordinary travel and explore new territories. The ad's minimalistic design, primarily in subdued earth tones, evokes a sense of nostalgia, adventure, and wanderlust. The text at the bottom emphasizes the efficiency and robust nature of the vehicle, further resonating the theme of reliable exploration. |
| Executive Creative Director | Mark Roalfe |
| Copywriter | Phil Forster |
| Art Director | Tim Brookes |
| Director of Photography (DOP) | Carl Warner |
| Account Director | Glynn Euston |
| Production Company | Ali Power |
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