ESPN - "Choices" by ANDY Awards 2012
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ESPN - "Choices"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Choices |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | March 2008 |
| Product | Sportscenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ESPN 'Choices' ad promotes audience interaction with SportsCenter through a humorous setup. In the ad, a SportsCenter anchor engages viewers by encouraging them to text their choice for the next sports highlight presentation. The options include hearing different anchors or watching 'Teddy the roller skating cockatoo' perform a basketball dunk. The ad features a clean and bright studio set, reinforcing a professional yet laid-back atmosphere. Themes of audience participation and modern entertainment strategies are conveyed through both dialogue and visuals, enhanced by light humor. The presence of the cockatoo, a whimsical element, adds an unexpected playful twist to the typically serious sports environment, engaging viewers and encouraging user-generated choices. The ad closes with the tagline, "This is SportsCenter," emphasizing the program's dynamic approach to sports highlights. |
| Editing Company | MacKenzie Cutler |
| Sound Design Company | MacKenzie Cutler |
| Post Production | The Mill New York |
| Creative Director | Paul Renner |
| Creative Director | Derek Barnes |
| Head of Production | Gary Krieg |
| Broadcast Producer | Alison Hill |
| Account Director | Jessica O'Conor |
| Production Company | Hungry Man |
| Copywriter | Andy Ferguson |
| Director | David Shane |
| Associate Creative Director | John Parker |
| Art Director | John Parker |
| Copywriter | Josh DiMarcantonio |