andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
ESPN - "Conditioning Coach" by ANDY Awards 2012

Filter results by

TitleConditioning Coach
Agency
Campaign 2019 ESPN College Football Season Anthem
Advertiser ESPN, Inc.
Brand ESPN
PostedJanuary 2008
Product Sportscenter
Business Sector TV/Radio Programs & Stations
Tagline This is SportsCenter.
Media Type Television
Length
Market United States
AI Description The ad is part of ESPN's 'This is SportsCenter' campaign, showcasing a humorous integration of fitness into the daily work life of SportsCenter anchors. The setting features a lively SportsCenter studio atmosphere where well-known fitness personality Richard Simmons acts as a cheerful conditioning coach. Wearing his iconic athletic outfit, Simmons leads the anchors in fun, energetic routines to boost their energy and stamina. Scenes highlight him encouraging anchors to read scores and type stories with enthusiasm. Energetic music supports the comedic and vibrant tone. The overall narrative humorously conveys that maintaining high energy is essential even in sports broadcasting, using Richard Simmons’ iconic passion for fitness and humor as the central theme.
Post Production
Editing Company
Sound Design Company
Colorist
Actor / Celebrity
Creative Director
Creative Director
Head of Production
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Production Company
Director
Colorist
Audio Engineer
Executive Producer
Director of Photography (DOP)
Agency Producer
Copywriter
Line Producer
Editor