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ANDY Awards

Creative Award
New York, United States
ESPN - "Metal Detector" by ANDY Awards 2012

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TitleMetal Detector
Agency
Campaign 2019 ESPN College Football Season Anthem
Advertiser ESPN, Inc.
Brand ESPN
PostedDecember 2007
Product Sportscenter
Business Sector TV/Radio Programs & Stations
Tagline This is SportsCenter.
Media Type Television
Length
Market United States
AI Description The ad features a scene at the ESPN offices where employees are queueing to go through a security metal detector. A sports figure, dressed in a recognizable sports uniform, tries to pass through the detector but keeps setting off the alarm. As he empties his pockets, he reveals various metallic items including rings, jewelry, and a smaller trophy, all of which contribute to the repeated alarms. The humorous interaction illustrates the clash between sports culture and regular office security procedures. The setting is a contemporary office environment, and the casual, comedic atmosphere reflects ESPN's playful approach to showcasing sports highlights. The tagline, 'This is SportsCenter,' emphasizes the entertaining and unconventional nature of sports coverage on the channel.
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