andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
ESPN - "Jim and the Blue Blob" by ANDY Awards 2012

Filter results by

TitleJim and the Blue Blob
Agency
Campaign 2019 ESPN College Football Season Anthem
Advertiser ESPN, Inc.
Brand ESPN
PostedOctober 2007
Product Sportscenter
Business Sector TV/Radio Programs & Stations
Tagline This is SportsCenter.
Media Type Television
Length
Market United States
AI Description The ESPN ad titled 'Jim and the Blue Blob', created by Wieden + Kennedy in 2007, features a humorous scene set in an office environment. The ad opens with a large, fluffy blue mascot resembling a blob interacting with a casually dressed man in a jacket. As they talk, there is an evident element of surprise or confusion, evident from the man’s facial expressions and gestures. The exchange culminates in the man taking off his jacket and handing it over to the blue mascot, creating a comedic twist. The segment ends with the mascot holding the jacket, accompanied by the tagline 'This is SportsCenter', reinforcing ESPN's brand identity as fun and engaging. The ad’s aesthetic is colorful and playful, aligning with the entertaining theme of SportsCenter.
Editing Company
Sound Design Company
Post Production
Creative Director
Creative Director
Head of Production
Broadcast Producer
Account Director
Production Company
Copywriter
Art Director
Copywriter
Director