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ANDY Awards

Creative Award
New York, United States
ESPN - "Stuck" by ANDY Awards 2012

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TitleStuck
Agency
Campaign 2019 ESPN College Football Season Anthem
Advertiser ESPN, Inc.
Brand ESPN
PostedOctober 2007
Product Sportscenter
Business Sector TV/Radio Programs & Stations
Tagline This is SportsCenter.
Media Type Television
Length
Market United States
AI Description The ad takes place at the ESPN main gate, where a colorful and festive parade float is stuck, causing a traffic jam. The camera captures various angles of cars piling up behind the float. Drivers and passengers inside the vehicles express their frustration and disbelief at the situation. A driver from one of the cars attempts to navigate the narrow gate, but it's no use as they are blocked by the float adorned with vibrant decorations and a large jester head. In a humorous twist, the float's driver is revealed to be an athlete caught in the elaborate setup. The ad uses this comedic tableau to highlight the challenges faced even in simple tasks, drawing a parallel to the unexpected hurdles in sports. With its playful approach and witty commentary, the ad promotes ESPN's SportsCenter.
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