ESPN - "Sponsor" by ANDY Awards 2012
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ESPN - "Sponsor"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Sponsor |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | September 2007 |
| Product | Sportscenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The SportsCenter ad features a humorous interaction in the ESPN parking lot. It includes a NASCAR driver and an ESPN employee examining a race car branded with Miller Lite and other sponsor logos. The employee is surprised by the small size of an ESPN sticker being placed on the car. Dialogue suggests a light negotiation for better sticker placement. The backdrop shows several large satellite dishes and parked cars, establishing a mundane, everyday professional setting. The ad humorously plays on sponsorship dynamics in sports, with a lighthearted focus on the size and placement of corporate logos. The tagline 'This is SportsCenter.' appears clearly at the end of the advertisement. |
| Editing Company | MacKenzie Cutler |
| Sound Design Company | MacKenzie Cutler |
| Post Production | The Mill New York |
| Creative Director | Paul Renner |
| Creative Director | Derek Barnes |
| Head of Production | Gary Krieg |
| Broadcast Producer | Alison Hill |
| Account Director | Jessica O'Conor |
| Production Company | Hungry Man |
| Copywriter | Andy Ferguson |
| Art Director | John Parker |
| Copywriter | Josh DiMarcantonio |