ESPN - "Video Game (50 sec)" by ANDY Awards 2012
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ESPN - "Video Game (50 sec)"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Video Game (50 sec) |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | September 2007 |
| Product | Sportscenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ESPN spot cleverly integrates the world of sports journalism with video game culture. It follows the humorous journey of creating a SportsCenter video game, featuring game designers studying the unique movements of TV anchors. The clip captures the anchors wearing motion capture suits to ensure authenticity in the digital version of their personalities. Filled with comedic moments, it highlights their quirky interactions, including gestures like straightening ties. Set in a vibrant broadcast studio, the ad gives a peek behind the scenes at ESPN. The witty dialogue and playful scenario reflect a charming blend of reality and virtual reality, emphasizing the unexpected evolution of sports entertainment. Wieden + Kennedy's creative narrative cleverly aligns with ESPN's prestigious brand identity and its tagline, "This is SportsCenter." |
| Editing Company | MacKenzie Cutler |
| Sound Design Company | MacKenzie Cutler |
| Post Production | The Mill New York |
| Special Effects / VFX | The Mill New York |
| Creative Director | Paul Renner |
| Creative Director | Derek Barnes |
| Head of Production | Gary Krieg |
| Broadcast Producer | Alison Hill |
| Account Director | Jessica O'Conor |
| Production Company | Hungry Man |
| Copywriter | Andy Ferguson |
| Art Director | John Parker |
| Copywriter | Josh DiMarcantonio |