ESPN - "Video Game (30 sec)" by ANDY Awards 2012
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ESPN - "Video Game (30 sec)"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Video Game (30 sec) |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | September 2007 |
| Product | Sportscenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad, likely set in a television studio, humorously discusses the idea of a SportsCenter video game featuring sports celebrities. It starts with clips of anchors in motion capture suits and involves a playful conversation about designing a game. Commentators and designers are seen analyzing motion capture data, capturing the show's essence for a game. The atmosphere is light and comedic, with a focus on anchormen engaging in mock-serious discussions about potential cover stars and Christmas sales. Throughout, there are subtle jabs at celebrity culture and sports broadcast dynamics. |
| Editing Company | MacKenzie Cutler |
| Sound Design Company | MacKenzie Cutler |
| Post Production | The Mill New York |
| Special Effects / VFX | The Mill New York |
| Creative Director | Paul Renner |
| Creative Director | Derek Barnes |
| Head of Production | Gary Krieg |
| Broadcast Producer | Alison Hill |
| Account Director | Jessica O'Conor |
| Production Company | Hungry Man |
| Copywriter | Andy Ferguson |
| Art Director | John Parker |
| Copywriter | Josh DiMarcantonio |