ESPN - "Reception" by ANDY Awards 2012
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ESPN - "Reception"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Reception |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | September 2007 |
| Product | Sportscenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad is set at the reception desk of ESPN, where a receptionist, humorously dressed in a football jersey, handles calls. A Dallas Cowboys helmet is visibly placed on the desk. The receptionist answers calls by providing extensions and relaying messages, such as informing someone about a 2 o'clock production meeting. The ad highlights an informal and playful office environment, capturing the blend of sports and business. The visual humor is complemented by a light-hearted dialogue, creating a relatable office scenario with a sports twist. The text 'This is SportsCenter' appears at the end, emphasizing the brand's sports-centric identity and its integration into everyday life. |
| Editing Company | MacKenzie Cutler |
| Sound Design Company | MacKenzie Cutler |
| Post Production | The Mill New York |
| Special Effects / VFX | The Mill New York |
| Creative Director | Paul Renner |
| Creative Director | Derek Barnes |
| Head of Production | Gary Krieg |
| Broadcast Producer | Alison Hill |
| Account Director | Jessica O'Conor |
| Production Company | Hungry Man |
| Copywriter | Andy Ferguson |
| Art Director | John Parker |
| Copywriter | Josh DiMarcantonio |
| Actor / Celebrity | Tony Romo |