ESPN - "Fantasy Camp" by ANDY Awards 2012
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ESPN - "Fantasy Camp"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Fantasy Camp |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | August 2007 |
| Product | Sportscenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The 'Fantasy Camp' ad by ESPN immerses viewers in the fun and excitement of SportsCenter headquarters turned into a Fantasy Camp for fans. The opening frames show a group of excited fans arriving at the ESPN offices by bus, ready to live their dreams. They are dressed in themed t-shirts and are enthusiastically welcomed inside. The ad humorously depicts these fans assuming various roles, from anchoring broadcasts to operating cameras, mingling with staff and possibly celebrities. The office setting is vibrant and lively, with quick cuts showcasing fan interactions and attempts at handling broadcasting tasks. The ad ends with a humorous note, highlighting the fun and chaos of the fans' experiences as the tagline 'This is SportsCenter' appears on screen, emphasizing the inclusive and engaging nature of the brand. |
| Editing Company | MacKenzie Cutler |
| Sound Design Company | MacKenzie Cutler |
| Executive Creative Director | Kevin Proudfoot |
| Executive Creative Director | Todd Waterbury |
| Creative Director | Paul Renner |
| Creative Director | Derek Barnes |
| Head of Production | Gary Krieg |
| Art Director | Eric Stevens |
| Broadcast Producer | Alison Hill |
| Account Director | Jessica O'Conor |
| Account Manager | Casey Bernard |
| Production Company | Hungry Man |
| Post Production | R!OT Manhattan |
| Copywriter | Andy Ferguson |