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ANDY Awards

Creative Award
New York, United States
ESPN - "Bonding" by ANDY Awards 2012

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TitleBonding
Agency
Campaign 2019 ESPN College Football Season Anthem
Advertiser ESPN, Inc.
Brand ESPN
PostedJuly 2007
Product Sportscenter
Business Sector TV/Radio Programs & Stations
Tagline This is SportsCenter.
Media Type Television
Length
Market United States
AI Description The advertisement takes place in the ESPN cafeteria and captures a humorous conversation between two men. One is wearing a Minnesota Twins jersey, implying he's an athlete, likely a baseball player. The dialogue starts with a reference to Minnesota, followed by a series of geographical misunderstandings about Fargo and the UP, creating a light comedic tone. The setting has a casual, friendly vibe, with people around enjoying their meals. As the ad progresses, they continue their chat in a relaxed, humorous manner about local topics. It's a playful way to show bonding through a shared love for sports and geography. The ad ends with the printed tagline, 'This is SportsCenter,' reinforcing ESPN's brand identity centered around sports culture.
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