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ANDY Awards

Creative Award
New York, United States
ESPN - "Betrayal" by ANDY Awards 2012

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TitleBetrayal
Agency
Campaign 2019 ESPN College Football Season Anthem
Advertiser ESPN, Inc.
Brand ESPN
PostedJuly 2007
Product Sportscenter
Business Sector TV/Radio Programs & Stations
Tagline This is SportsCenter.
Media Type Television
Length
Market United States
AI Description The ad features a humorous and lighthearted scene in an ESPN conference room where baseball players are having a casual conversation. The focus is on Jorge, a catcher, who is being playfully teased about his new-looking cap that doesn’t seem broken in, typical for a player. The scene unfolds with Jorge defending his cap, explaining that as a catcher, he doesn't wear the cap often which keeps it looking new. The meeting is interrupted when Wally, the Red Sox mascot, appears outside the glass wall. This sighting adds hilarity, particularly when one of the players, seemingly trying on a Yankees hat, quickly leaves the room with the mascot, revealing a playful jab at the traditional Red Sox and Yankees rivalry. The tagline 'This is SportsCenter' concludes the ad, emphasizing ESPN's playful approach to sports coverage and cultural moments.
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