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ANDY Awards

Creative Award
New York, United States
ESPN - "Hip Hip Jorge" by ANDY Awards 2012

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TitleHip Hip Jorge
Agency
Campaign 2019 ESPN College Football Season Anthem
Advertiser ESPN, Inc.
Brand ESPN
PostedJuly 2007
Product Sportscenter
Business Sector TV/Radio Programs & Stations
Tagline This is SportsCenter.
Media Type Television
Length
Market United States
AI Description The ad features a prominent baseball player, Jorge Posada, walking down a hallway in ESPN studios. He is dressed in a full baseball uniform, representing the New York Yankees. The setting is during working hours, as noted by the time stamp on the screen: “ESPN Studios, July 8, 10:25 AM.” The scene captures him looking at a paper, presumably notes or a script, as he greets coworkers with a friendly wave. The humor and relatability of a famous athlete engaging in seemingly mundane activities are central, enhanced by the catchy phrase “Hip Hip Hooray!” echoing in the background. The ad concludes with the tagline, "This is SportsCenter," emphasizing the integration of sports action within regular workplace settings. It's a light-hearted glimpse into the interplay between sporting legends and everyday office life.
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