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ANDY Awards

Creative Award
New York, United States
ESPN - "Secrets" by ANDY Awards 2012

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TitleSecrets
Agency
Campaign 2019 ESPN College Football Season Anthem
Advertiser ESPN, Inc.
Brand ESPN
PostedMarch 2007
Product Sportscenter
Business Sector TV/Radio Programs & Stations
Tagline This is SportsCenter.
Media Type Television
Length
AI Description The ESPN ad titled "Secrets" starts with a casual scene at the ESPN offices. A group of commentators and a baseball player discuss plans for a night out, emphasizing the excitement and anticipation of the gathering. The dialogue suggests a clandestine element, as they decide to meet in the parking lot to avoid being seen. As the conversation unfolds, a mascot in the background silently reads a newspaper, unnoticed by the others—a humorous nod to the presence of workplace mascots typical in ESPN's ads. The mood is light-hearted, characterized by playful secrecy. The ad concludes with the tagline, "This is SportsCenter," reinforcing ESPN's playful approach to sports journalism.
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