ESPN - "Speed Bump (30 sec)" by ANDY Awards 2012

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TitleSpeed Bump (30 sec)
Agency
Campaign 2019 ESPN College Football Season Anthem
Advertiser ESPN, Inc.
Brand ESPN
PostedNovember 2006
Product Sportscenter
Business Sector TV/Radio Programs & Stations
Tagline This is SportsCenter.
Media Type Television
Length
Market United States
AI Description The ESPN SportsCenter ad takes place in the network's parking lot. A sports anchor, dressed in business attire, walks towards his car with a cup in one hand. He notices a man in a racing suit aggressively smashing a speed bump with a pickaxe. As the camera pans, it reveals that this man is a professional race driver working vehemently to remove the obstacle. Confusion and bemusement prevail as the sports anchor observes the scene briefly before walking away. The tagline 'This is SportsCenter' appears on screen as the driver continues to dismantle the bump, delivering a humorous twist in an otherwise ordinary setting, suggestive of the unexpected and action-packed style of ESPN's sports highlights.