ESPN - "Tour" by ANDY Awards 2012
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ESPN - "Tour"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Tour |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | October 2006 |
| Product | Sportscenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad takes viewers on a tour of the ESPN Digital Center, showcasing the behind-the-scenes action of putting together SportsCenter. An ESPN representative guides a group through the control room and into the digital center where highlights are pieced together into short clips. The guide explains the chaos involved in managing a live sports broadcast, emphasizing the skills of the team that make it all appear seamless on television. The surrounding environment is a busy hallway with a modern interior, reflecting a professional and fast-paced workspace. The ad concludes with the tagline 'This is SportsCenter,' emphasizing the effort behind the scenes to deliver quality sports programming. |