ESPN - "Mix Up" by ANDY Awards 2012
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ESPN - "Mix Up"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Mix Up |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | March 2006 |
| Product | Sportscenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter. |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The ad opens with a tow truck parked at the ESPN parking lot, as a Formula One car gets towed away. A man in business attire is seen driving away in a car from the lot. A racing driver notices her car being towed and runs outside, clearly upset, as she confronts the man. They exchange a brief conversation where the man admits to parking in her spot by mistake. The comedic tone is amplified by their deadpan exchange, highlighting the absurdity of the situation. This ends with the slogan "This is SportsCenter," reinforcing the brand's humorous take on sports culture. |
| Sound Design Company | Sound Lounge |
| Executive Creative Director | Todd Waterbury |
| Executive Creative Director | Kevin Proudfoot |
| Executive Agency Producer | Gary Krieg |
| Agency Producer | Jesse Wann |
| Associate Creative Director | Paul Renner |
| Associate Creative Director | Derek Barnes |
| Copywriter | Brant Mau |
| Art Director | Stuart Jennings |
| Account Supervisor | Casey Bernard |
| Editor | Doug Walker |
| Production Company | Hungry Man |
| Editing Company | Beast |
| Post Production | Company 3 |
| Colorist | Tim Masick |
| Sound | Glen Landrum |
| Actor / Celebrity | Dan Patrick |
| Actor / Celebrity | Danica Patrick |