ESPN - "Final Cut" by ANDY Awards 2012
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ESPN - "Final Cut"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Final Cut |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | March 2006 |
| Product | Sportscenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter. |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The advertisement for ESPN's SportsCenter, titled "Final Cut," humorously portrays a scenario where an influential athlete, played by someone dressed as a sports star, exerts control over the editing of his game highlights. Set in a professional control room with screens displaying highlight videos, the athlete discusses editing techniques, emphasizing the importance of shot selection and storytelling in sports broadcasting. The athlete's attempt to add more CGI defenders prompts a compliance from a technician, despite the shows having been delayed. The presence of Neil Everett outside the editing suite introduces a recurrent theme of gentle humor and irony. The ad concludes with the tagline 'This is SportsCenter,' emphasizing the channel's involvement in sports broadcasting with a touch of playful narrative power. |
| Sound Design Company | Sound Lounge |
| Executive Creative Director | Todd Waterbury |
| Executive Creative Director | Kevin Proudfoot |
| Executive Agency Producer | Gary Krieg |
| Agency Producer | Jesse Wann |
| Associate Creative Director | Paul Renner |
| Associate Creative Director | Derek Barnes |
| Copywriter | Brant Mau |
| Art Director | Stuart Jennings |
| Account Supervisor | Casey Bernard |
| Editor | Doug Walker |
| Production Company | Hungry Man |
| Editing Company | Beast |
| Post Production | Company 3 |
| Colorist | Tim Masick |
| Sound | Glen Landrum |
| Actor / Celebrity | Dwayne Wade |