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ANDY Awards

Creative Award
New York, United States
ESPN - "Performance Enhancers" by ANDY Awards 2012

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TitlePerformance Enhancers
Agency
Campaign 2019 ESPN College Football Season Anthem
Advertiser ESPN, Inc.
Brand ESPN
PostedMarch 2006
Product Sportscenter
Business Sector TV/Radio Programs & Stations
Tagline This is SportsCenter.
Media Type Television & Cinema
Length
AI Description The ad humorously presents an ESPN SportsCenter anchor discussing the great shows they have. The narrative revolves around the notion of 'performance enhancers,' revealed to be a thesaurus, highlighting how the anchor enhances his vocabulary. The scene shifts from an office setting, with a desk cluttered with papers and books, to a mock investigation by men in 'FBI' jackets questioning the anchor about the enhancer, symbolized by a 'thesaurus'. The humorous twist plays on words, emphasizing that 'enhancements' are merely lexical, not pharmaceutical. The ad ends with the iconic 'This is SportsCenter' tagline, accompanied by on-screen text advertising the showtimes, reinforcing the humorous and light-hearted theme typical of SportsCenter advertising. The visuals are light-hearted, shifting between a professional setting and playful investigative sequences, designed to entertain the audience.
Sound Design Company
Executive Creative Director
Executive Creative Director
Executive Agency Producer
Agency Producer
Associate Creative Director
Associate Creative Director
Copywriter
Art Director
Account Supervisor
Editor
Production Company
Editing Company
Post Production
Colorist Tim Masick
Sound
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity