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ANDY Awards

Creative Award
New York, United States
ESPN - "Gallery" by ANDY Awards 2012

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TitleGallery
Agency
Campaign 2019 ESPN College Football Season Anthem
Advertiser ESPN, Inc.
Brand ESPN
PostedJuly 2004
Product Sportscenter
Business Sector TV/Radio Programs & Stations
Tagline This is SportsCenter.
Media Type Television & Cinema
Length
Market United States
AI Description The ad opens with a person in a fencing outfit walking down the hall of the ESPN offices, passing by another employee reading a magazine. The setting is casual, with the date and time noted as April 17, 10:15 am. Soon, a conversation between two men hints at casual workplace interactions with a humorous touch. As one of the men, dressed casually, mentions lunch, it's revealed that the other is a notable golfer, although his full identity isn't named here due to image recognition policies. The golfer continues down the hallway as a crowd of fans follows him through the office, reminiscent of a gallery audience at a golf tournament. The trademark humor of ESPN's "This is SportsCenter" commercials is evident in the way it portrays the workplace as filled with sports fanfare and celebrity occurrences. The ad closes with a wide shot of the crowd and the "This is SportsCenter" tagline, emphasizing the humor and excitement of the network's sports programming.
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