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ANDY Awards

Creative Award
New York, United States
ESPN - "Aaron Judge All Rise This" by ANDY Awards 2012

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TitleAaron Judge All Rise This
Campaign 2019 ESPN College Football Season Anthem
Advertiser ESPN, Inc.
Brand ESPN
Date of First Broadcast/Publication 2018 / 3
Business Sector TV/Radio Programs & Stations
Media Type Television
Length
AI Description The ad features scenes in an ESPN office setting. The ad humorously plays on Aaron Judge's last name, 'Judge,' implying he takes it literally. A SportsCenter anchor sets the scene, suggesting they enjoy having Aaron around but are slightly concerned about how seriously he takes his name. A mascot and a group of people sit around a table, including someone dressed as Aaron Judge in a New York Yankees uniform. The humorous tone continues as the ad shows a planned meeting disrupted by Judge's literal take on "All Rise," prompting people to stand as if in a court setting. The narrative captures a playful and lighthearted environment, blending sports with office humor. The closing tagline notes, "This is SportsCenter," reinforcing the casual yet spirited brand image ESPN portrays through engaging sports anecdotes.
Vice President (VP)
Director
Direction
Production Coordinator
Sr. Director of Creative Development
Creative Director
Copywriter
Director of Sports Marketing
Associate Manager of Sports Marketing
Director of Event Talent
Associate Director of Event Talent
Coordinator of Event Talent
Director of Project Management
Director of Project Management
VP of Communications
Communications Director
Creative Sr. Manager International
Sr. Director International Marketing
Production Company
Director
Executive Producer
Production Company Producer
Editor
Editor