Coca-Cola - "A Generous World" by ANDY Awards 2012
Filter results by
Coca-Cola - "A Generous World"
- Brand: Coca-Cola
- Country: United States
- Advertiser: Coca-Cola Company
| Title | A Generous World |
| Agency | Wieden + Kennedy |
| Campaign | open happiness |
| Advertiser | Coca-Cola Company |
| Brand | Coca-Cola |
| Posted | February 2015 |
| Business Sector | Soft Drinks, Tonics |
| Media Type | Television |
| Length | |
| AI Description | The ad sets a vibrant and lively scene at a bustling beachside promenade where a diverse group of people enjoy a warm day. It begins with a young man buying a Coca-Cola from a cheerful vendor at a hot dog stand. A guitar-playing punk offers a Coke to a nun, symbolizing unexpected kindness and connection. As the beachgoers are caught in moments of chaos, including a sudden explosion and a fire at the lifeguard tower, people come together to help and share moments of joy with a Coca-Cola. The ad features rescues, surprise gifts, and acts of generosity, ending with the iconic Coca-Cola logo and the message "Open Happiness." |
| Creative Director | Hal Curtis |
| Creative Director | Jeff Gillette |
| Creative Director | Antony Goldstein |
| Copywriter | Neil Ramanan |
| Art Director | Gianmaria Schonlieb |
| Producer | Jennifer Hundis |
| Executive Creative Director | Joe Staples |
| Executive Creative Director | Mark Fizloff |
| Production Company | Morton Jankel Zander (MJZ) |
| Director | Dante Ariola |
| Director of Photography (DOP) | Philippe Le Sourd |
| Editing Company | Rock Paper Scissors |
| Post Production | The Mill LA |