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ANDY Awards

Creative Award
New York, United States
ESPN - "Chicken Curry" by ANDY Awards 2012

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TitleChicken Curry
Agency
Campaign 2019 ESPN College Football Season Anthem
Advertiser ESPN, Inc.
Brand ESPN
PostedJanuary 2015
Product SportsCenter
Business Sector TV/Radio Programs & Stations
Tagline This is SportsCenter
Media Type Television
Length
Market United States
AI Description The ad is set in an ESPN cafeteria where Steph Curry is in line with two other men. They are discussing the previous night's game performance. Steph Curry, wearing a Golden State Warriors jersey, is enthusiastic as he thanks the people around him for recognizing his achievements through food-themed names of his game days, linking his performance to chicken curry dishes available. The ad humorously conveys the NBA player's appreciation and connection with his audience through playful conversation and culinary metaphors. As they reach the food counter, chefs are serving dishes, prominently featuring chicken curry on the menu as a nod to Steph’s name. The visual style is casual and light-hearted, focusing on camaraderie and humor. ESPN cleverly uses this setting to promote its SportsCenter program, emphasizing the blending of celebrity sports culture with everyday life.
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